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“We are excited about the IMM vision that Aprimo is putting forward and about the potential to leverage their solutions to optimize our marketing programs,” said Saks Fifth Avenue senior manager, ...
What do you think of when you hear the words “marketing cloud?” Most likely, your mind conjures up Adobe, Salesforce, Oracle. Maybe even IBM. Then there’s Teradata. As noted in the first Forrester ...
INDIANAPOLIS, Oct. 1, 2012 /PRNewswire/ -- Aprimo ®, a Teradata company (NYSE:TDC) and a global leader in cloud-based digital and Integrated Marketing Management (IMM) solutions, today announced it ...
BANGALORE, INDIA: Enterprise data warehousing company Teradata Corp agreed to buy privately held Aprimo for $525 million to expand into cloud software services, as it gears to meet challenges from ...
Aprimo, a Teradata company that specializes in cloud-based integrated marketing automation software, has been identified as a leader in campaign management by Gartner, an industry analyst firm.
Global data powerhouse Teradata reported another “big data” acquisition Wednesday. Teradata said it and Aprimo, a Teradata division, signed a definitive agreement to acquire Munich, Germany-based ...
“When Teradata acquired Aprimo, we promised our customers that we’d capitalize quickly on the synergies and deliver rapid innovation to continue to lead the IMM market,” said Bill Godfrey, President, ...
It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing ...
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