That’s no coincidence, because TikTok’s algorithm is actually one of the most sophisticated recommendation systems on the ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

The time has come when views on Tik Tok are the top priority, when adults don’t fall asleep without watching popular videos, and children start filming on Tik Tok before they have learned to connect ...

A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

The story of TikTok has always been complicated by its ownership. When its predecessor, lip-syncing app Musical.ly, broke through with children and teenagers in 2016, the New York Times noted it’s ...

For You pages prioritized pro-Republican content in three states, researchers say, but TikTok says study does not reflect real user behavior A study published Wednesday in the journal Nature finds ...

Forbes contributors publish independent expert analyses and insights. Anisha Sircar is a journalist covering tech, finance and society. A preliminary TikTok deal proposes U.S. investors own 80% of its ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

Editor’s note: In this Future View, students discuss TikTok. Next we’ll ask, “The WNBA has just concluded its 28th season, yet it still hasn’t achieved profitability. What strategies could the league ...