Add Yahoo as a preferred source to see more of our stories on Google. Milk Makeup is shaking up its retail footprint. The color cosmetics brand, best known for buzzy offerings like its Hydro Grip ...

Just watch: these choice picks will go viral someday soon. View Entire Post › ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands. Shoppers can find deals on skincare, makeup, hair products and more from brands like Tree Hut, ...

It’s time to grab your pumpkin-spiced lattes and head to the nearest mall, besties, because Ulta’s semi-annual 21 Days of Beauty sale is nearly here in time for the cozy fall season — and the ...

When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...

A full breakdown of the biggest beauty savings across every category, including freshly added deals from Urban Decay, Tula and Elemis. By Erin Lassner E-Commerce Writer Whether you’re getting holiday ...

Makeup testers at beauty retailers like Ulta can be helpful. After all, what we envision in our minds may be different from ...

In January 2025, when Kecia Steelman was named president and CEO of Ulta Beauty, one of the largest beauty retailers in the U ...

Ulta Beauty World 2026 tickets sold out quickly but are there still opportunities to get tickets for the Florida convention?