We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience. Traditional search engines like Google, once the uncontested ...

OpenAI is updating ChatGPT search, its web search tool in ChatGPT, to give users an improved online shopping experience, the company announced Monday. When ChatGPT users search for products, the ...

With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly. This shift is redefining how people interact with the web, raising ...