Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...

Search intent is easy to define but harder to truly understand. It’s more than just categories like informational or transactional. It’s about: If you’re still thinking in linear funnels or rigid ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

This launch marks a major milestone for Search.com as the platform expands its discovery capabilities across multiple ...

Flight search intent is the mindset behind a traveler’s online behavior when they start looking for flights. It reveals what ...

Search is no longer governed by simple ranking formulas or keyword frequency. Modern search engines operate as intelligent systems capable of interpreting meaning, assessing credibility, and ...

Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that perform ...

Google published a research paper on how to extract user intent from user interactions that can then be used for autonomous agents. The method they discovered uses on-device small models that do not ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

The modern customer has just one need that matters: Getting the thing they want when they want it. The old standard RAG model embed+retrieve+LLM misunderstands intent, overloads context and misses ...