A drop in the price of VR headsets and wildly successful campaigns from giants like Volvo prove that VR is set to reshape the marketing landscape. Join VR innovators in this VB Live event to learn how ...

Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...

This guide will show you why you need to understand virtual reality marketing, some powerful VR campaign examples, and how to actually do VR marketing. But one of the biggest factors is the rise of VR ...

In theory, virtual reality is a marketer’s dream. Its hardware — think of the iconic visor-like headset — enables trendy technology like 360-degree video and spatialized audio, and has the potential ...

Do most average consumers understand virtual reality? No. Will they want to try it without that understanding? No. Can a VR arcade get a lot of customers by advertising VR on its own? No. Despite all ...

Philip Pelucha, commercial director, 3D Redshift, summed it best during the Mobile World Congress Shanghai last Friday when he said that VR marketing is all about giving consumers an experience that ...

TOKYO--(BUSINESS WIRE)--HIKKY Co., Ltd was selected as the winner of the VR Marketing of the Year category in the VR Awards, 2020 organized by the non-profit organization AIXR. Now in its fourth year, ...

Virtual reality generates lots of buzz and massive investments. Isn’t it the next computing platform according to Facebook’s CEO Mark Zuckerberg? Hasn’t Magic Leap – the most secretive start-up – ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...