Life is plastic but that isn’t fantastic, according to Gen Z and millennials. The younger generations, as well as scores of TikTok influencers of all ages, are subscribing to water delivery services ...

Consumers might like to imagine their water bottle was filled by sanitary fairies who dipped it into a natural, running spring in the wilderness, but if the label says “purified,” it is just filtered ...

The video was uploaded by TikTok user DeNika (@theofficialdenika), who works as a USPS driver. In this skit, the text overlay reads: “POV: customer offers you glass of water.” DeNika responds, “Thank ...

Forbes contributors publish independent expert analyses and insights. Esha writes about building better, more regenerative businesses. As Millennials begin to turn their back on single-use plastic, ...