A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

Source: Karlie Mitchell/Unsplash Creativity skills can be learned. Yet, this fact continues to be surprising to many, and it is more common to hear comments about someone’s talent than about their ...

The start of the new year is traditionally a time of resolutions. And resolutions set goals. Some tackle self-improvement by developing new skills, and others set goals to achieve, but what they have ...

Forbes contributors publish independent expert analyses and insights. Guidance for leaders and aspiring leaders, interested in career impact Built on our ability to create (creativity), innovation ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

What’s the big idea? We are all creative beings because making your life is the ultimate creative act. For those who choose to tune their senses as artists, there are 10 key principles to improving ...

For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running ...

In "The Cult of Creativity," Samuel Franklin excavates the surprisingly recent history of an idea, an ideal, and an ideology. Americans don’t agree on much these days. Yet even at a time when ...

AI video tools now raise real legal and ownership risks. OpenAI says Sora supports creativity, but critics aren't so sure. Generative video could democratize art or destroy it entirely. OpenAI's Sora ...