Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Types of customer data platforms Must-have ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Step into just about any boardroom right now, and the conversation will inevitably turn to ...

Most companies use different vendors to run different parts of their business, such as customer management, finances, payroll and social media. To do this, they share access to customer data with ...

NPR's Ari Shapiro speaks with reporter Jon Keegan of The Markup about the data that Kroger grocery chain collects about customers in its loyalty program. Nearly every major grocery store chain has a ...