Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Anand Sankara Narayanan is the CMO at Finance House Group, UAE, leading modern marketing at the intersection of culture, customers & growth. Marketers frequently champion the idea of "customer loyalty ...

Razorfish and GWI’s findings around loyalty arrive at a moment when consumers are chasing value in response to sticker shock during everyday occasions like grocery store trips. The research also comes ...

Loyalty today is earned through functionality, not just emotional storytelling. Seamless, useful experiences create habit-forming loyalty rooted in daily value. Integrate loyalty into your product’s ...

Hotels keep saying loyalty matters, but Accenture’s latest research suggests many brands in Asia Pacific still treat it like a dusty filing system for points rather than a living, breathing revenue ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

I’ve spent years helping leaders and families hold their lives together without losing themselves. The hardest truth I teach is simple: loyalty can turn toxic. We praise loyalty as a virtue, but we ...