A clip of Republican House Speaker Mike Johnson doing an impression of a 104-year-old Black man has taken off online with ...

Plus a few ways to make an even better first impression, especially if you’re relatively shy. I have a friend who makes a ...

Find the answer for First impression given by a house from the people who brought you the USA TODAY Daily Crossword Puzzle.

Impressions have long been a part of the performer repertoire. An actor’s range can be showcased brilliantly with a few reliable, recognizable impersonations that demonstrate texture, depth, and quite ...

Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. Impression management, the process by which we deliberately ...

Your customers might not make purchases as fast as you’d like. But you can be sure they won’t drag their feet when it comes to deciding how they feel about your brand. In fact, if Princeton University ...

We can’t control whether or not other people like us, no matter how kind and considerate we might be. Even so, there’s definitely value to showing up as our genuine, caring selves if you want to leave ...

It's been a Saturday Night Live tradition for decades now: A cast member does a killer impression of a celebrity... and then the real celebrity joins them on stage. Read on to see more than two dozen ...

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...

That's what a group of 9- and 10-year-olds were learning Monday at Impression 5 Science Center in downtown Lansing, engaged in an experiment about acidity using chips, water and vinegar. The young ...