One Year after IHOb Campaign Sensation, the Brand Listens to the Internet and Sticks to What it Knows Best: Pancakes GLENDALE, Calif.--(BUSINESS WIRE)--Last year, IHOP introduced the award-winning ...
As you probably know by now — especially because it was all over Twitter last week — IHOP changed its name this week to “IHOb,” aka International House of Burgers. The reaction was, well, snarky.
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