Almost 25 years since it first graced billboards Wonderbra is evoking the spirit of its controversial 'Hello Boys' campaign, putting a modern twist on the poster shifting the focus away from the male ...

IT IS almost 25 years since Wonderbra stopped traffic with its controversial "Hello Boys" billboards, featuring supermodel Eva Herzigova. And on the eve of its latest ad campaign, Wonderbra is still ...

Whatever happened to the Wonderbra? Best remembered for its iconic “Hello Boys” campaign poster, with Czech model Eva Herzigová staring down with glee at the results of her lace push-up bra, it ...

It is the biggest development in lingerie since Eva Herzigova advertised the Wonderbra with the words ‘Hello Boys’ in the Nineties. A new bra that increases a woman’s bust by three cup sizes is set to ...

Want to hear something wild? Your bra has a best-before date. Believe it or not, experts recommend replacing bras every six months or 180 wears. However, if you're anything like us, then there's no ...

Controversial advertising campaigns are almost a rite of passage for brands and companies looking to grab headlines. The outrage is rarely fatal, and the innovation behind eyebrow-raising commercials ...

When the Wonderbra ad featuring model Eva Hezigova debuted in 1994, it didn't just make tongues wag--it made cars crash! Male drivers were reportedly so distracted by the ads that they forgot to watch ...

Sex sells. Blah, blah, blah. Wonderbra’s lingerie x-ray vision app masquerading as an ad campaign is pretty incredible. Not incredible good, but incredible, like…literally incredible. As in, I am ...

As anyone who's worn a strapless bra for longer than, oh, ten minutes can attest to, you do enough lifting and tugging in those things to make it seem like manual labor. But Wonderbra claims its ...