Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

Consider your reason for writing. Think about your purpose and your audience. Generate ideas by freewriting and listing. Jot down your ideas, observations, impressions, and facts. Review your ...

“Writing is easy. All you have to do is cross out the wrong words.” — Mark Twain As the bestselling author of five books, I can tell you without hesitation that the hardest part of a writer’s job is ...

This first step is critical. Clarity will help with the writing and editing. Your book should provide the reader insights into your area of expertise. You must already be an expert and need to be able ...