In 2016, I wrote an article about the three phases of advertising evolution. It discussed the big paradigm shift since the mid-’90s, grounded in the emergence of the consumer internet and out-of-home ...

Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen by nearly 30% in just one year. Now that ...

Two-thirds of adults have seen a piece of social media used in an out-of-home ad, and 52% agree that the integration of this type of content makes it more likely to interact with brands online, ...

Out-of-home media agency Project X has unveiled a new interactive analytics suite that the firm says is more advanced than other analytics packages in the OOH space and comparable to those provided by ...

WASHINGTON, DC, September 16, 2025 (EZ Newswire) -- Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today ...