In 2007, Mazda Motor Corp. made an outlandish promise. Though the company planned to continue exclusively making petroleum engines, its “Sustainable Zoom-Zoom Strategy” vowed to provide customers ...

Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters. It’s supposed to say something about both Mazda engineering and being behind the wheel of one of ...

Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...

If Mazda has been slow delivering on the promise of its zoom-zoom advertising campaign, as some have charged, it's time to quit whining and start driving. With the new 3, an entry-level five-door, ...

LOS ANGELES — While the reggae-pop theme music behind the “zoom-zoom” ad campaign is nowhere to be heard, Mazda’s launch of the RX-8 has the message clearly in mind. The four-seat, rotary-powered ...

Skyactiv-X, Mazda’s newest engine, will use a compression ignition system to make its gasoline-powered vehicles more powerful and more fuel efficient than ever before. This innovative engine is at the ...

Mazda, no longer wanting to just "zoom zoom," seems to be making a slow but steady U-turn, valuing fuel economy above speed. Consider the 2010 Mazda CX-7 crossover SUV. Having appeared for the 2007 ...

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Engaged driving experience: Mazda's reputation for sporty handling shines through in the CX-30. Sharp steering and a well-tuned suspension make it a joy to navigate twisty roads. Upscale interior: ...

The “zoom-zoom” company may be running out of gas. Hammered by last year’s Japanese earthquake and tsunami, all but abandoned by long-time partner Ford Motor Co., and largely ignored by American ...

Dino Bernacchi believes that Mazda's climb to premium positioning in terms of vehicle styling, quality and content has made enough progress that the brand can veer away from its "zoom-zoom" heritage ...

Over 20 years ago, “Zoom-Zoom” was Mazda’s friendly slogan that welcomed buyers with promises of an exciting and engaging vehicle lineup, but the world has changed a lot since that happy-go-lucky ...