News

Adidas Joins Soccer Community in Mourning Diogo Jota and Brother André Silva
The sports world is in mourning after the tragic loss of Diogo Jota. The 28-year-old Liverpool athlete and his brother, André ...
Adidas Understood The Assignment: How The Sports Brand Is Honoring Black Excellence
HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...
Damian Lillard makes ‘statement’ on sub-$100 Adidas Dame X sneakers
Damian Lillard's Adidas Dame X is available NOW! Check our Sneakers news for more upcoming releases and breaking content!
Adidas’s Superstar Designers Finally Teamed Up
At Paris Fashion Week, Wales Bonner and Yohji Yamamoto unveiled a collaborative Three Stripes sneaker, while Willy Chavarria ...
Damian Lillard and adidas Unveil the Dame X in Four New Colorways
Damian Lillard and adidas have officially unveiled the Dame X, marking the tenth installment in Lillard’s iconic All-Star ...
After Adidas Buyout, Patrick Ewing Became First NBA Player With Own Sneaker Brand
The first NBA player to have his own shoe, former New York Knicks center Patrick Ewing, expressed the reason he placed his ...
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Adidas’s Minimalist Masterpiece Has “Future Classic” Written All Over It
With an authentic reissue entering Adidas's mainline catalog, this overlooked gem from the 1960s may finally get its due.
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adidas Makes Global Retail History in Lagos with Grand Opening of Iconic Waterfront Store
Global Sports Brand, adidas officially unveiled its latest store on Admiralty Way Lekki, at a memorable launch event on the ...
The Ultimate Act Of Loyalty: The Blues & Adidas Kick-Off Game III With Tattoo Activation
From July 3–9, adidas is transforming its Pitt Street store into the ‘House of Blue’, a free, action-packed hub celebrating ...
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Adidas Kicks Off a More Affordable Version of One of Its Most Technical Hiking Shoes
This entry-level Terrex Skychaser boasts an array of formidable features, including new patented tech, but at a more ...
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Adidas and Bad Bunny are giving away a trip to Puerto Rico at Grand Central today
Adidas Originals and global reggaeton phenom Bad Bunny have transformed one of New York’s most iconic transit hubs into a ...