Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

Jordan Davis has been one of country music’s most dependable hitmakers since his debut single “Singles You Up” dropped in 2017. He has five No. 1 songs on the Billboard Country Airplay chart — his best-known are probably “Buy Dirt” and “Next Thing You Know.”

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with country music star Jordan Davis and introduces new seasonal menu items. The campaign aims to attract both longtime customers and new diners to the chain's nearly 660 locations across 43 states.

Cracker Barrel (Nasdaq: CBRL), the beloved restaurant and retail brand known for serving up more than a meal, today launched a new fall menu creative campaign that celebrates more than 55 years of country hospitality and positions the iconic American brand for the future.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

Cracker Barrel has received fierce reactions from some customers and conservative commentators following a major change.