Prime Minister David Cameron used a famous advertising slogan to sum up the state of the coalition government at its halfway point, saying "it is a Ronseal deal - it does what it says on the tin".

A classic British phrase popularised by an advert will be around "in 100 years" as the next generation have picked up the slogan. Some 30 years after Ronseal coined the slogan 'does exactly what it ...

A seal of trust or a sticky promise? Channel 4 News speaks to one of the creators of the Ronseal slogan “It does exactly what it says on the tin”, used by David Cameron to describe the coalition.

For the last twenty-one years, Ronseal has been doing exactly what it says and helped smarten up many a fence up and down the country. Over recent weeks, however, Ronseal customers across social media ...

Chris is the former Editor of Pocket-lint. He has been a technology journalist since 2008 and has covered the rise of Android and reviewed just about every important device along the way. Chris lives ...

In a 2004 interview with Radio 4’s World At One, David Cameron, then head of policy co-ordination for the Conservative Party election campaign claimed that “people are crying out for a kind of Ronseal ...

Created to de-mystify Ronseal’s range of paints and wood stains, the slogan ‘Does exactly what it says on the tin’ has been a core part of the brand ever since it launched in 1994.

16:33, Fri, May 31, 2024 Updated: 16:35, Fri, May 31, 2024 An iconic British advert slogan is set to endure for another "100 years" it continues to resonate with the youth of today, according to ...

Recognising that most viewers would likely prefer to re-watch The Crown on Netflix (again) or have a lie-in than paint their fences, doors or decking, the brand has turned to the persuasive powers of ...

The three-minute film, devised by creative agency BJL, shows a man using a Ronseal product to paint a fence in silence, pausing only to drink a cup of tea and marvel at his own handiwork. The ad is a ...

The line, initiated in 1994 has been the cornerstone of Ronseal advertising since. The ad was created by agency HHCL and has been spoofed across advertising and media since its launch. The ad was ...