From Super Bowl to IPL, big-game ads grab attention—but do they deliver results? Smart storytelling and strategy are key to ...

Suvonkar Banerjee has joined Studio Next, the production division of Sony Pictures Network India, as creative director.

Skype users will have the option to move to Microsoft Teams, where they can access familiar features like one-on-one and ...

Signify enlists Mandanna to boost its young and innovative brand’s appeal among modern buyers who seek smart, stylish, and ...

Coca-Cola is set to introduce its global sports drink brand BodyArmor Lyte in India this summer, according to a PTI report.

Pixelfox has been appointed as the performance marketing partner for Tata Play across its key verticals—Tata Play Binge, Tata ...

Libas, India’s leading ultra-fast fashion brand, successfully launched its highly anticipated Purple Days Sale on February 22 ...

Meta, led by Mark Zuckerberg, is reportedly working on a standalone app for its AI assistant, currently known as Meta AI. At ...

Flovie Martins joins Ujjivan Small Finance Bank as head of corporate communications. Prior to this, Martins was working with ...

Santosh Agarwal will report to Yashish Dahiya while taking charge of Paisabazaar’s business. In the short term, Agarwal will ...

IKEA stays true to its core range but tailors products to local needs—foldable furniture for Mumbai, outdoor essentials for ...

Gen Z & millennials, 52% of India’s population, fuel demand for premium brands, sustainability & personalised experiences as ...