The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

By carefully designing their auditory environments, retailers can enhance their brand identity, improve customer satisfaction ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

Mumbai-based integrated digital marketing agency Django has invested in Extra, a creative agency that provides services ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen ...

Campaign’s take: Tax season panic meets everyday humour in Bandhan Life’s latest campaign, which attempts to demystify life ...

Industry analysts in Target as the fourth-largest retail network, trailing behind Amazon, Instacart, and Walmart in 2023.

The platform aims to help Indian developers overcome global user acquisition challenges amid surging market growth.

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

Our weekly roundup of the latest appointments and account wins news from EssenceMediacom, Django Digital, Banijay Asia, HRX, ...