The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.

After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.

With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed ...

In an attempt to bring greater structure to India’s fragmented digital advertising ecosystem, Dharampal Satyapal Group (DS ...

Deepfakes and AI scams test communicators’ ability to safeguard trust. Pre-bunking and literacy now matter as much as ...

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, ...

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by ...