As Formula One teams get ready for the new season, brands are using social media to transform the traditional sport into an ...

The number of posts creators published on TikTok itself after the ban dropped by 3%. Its average view per video figure ...

We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...

Post-pandemic, Bloom & Wild curtailed marketing spend and focused on retention. Now it has returned to investing for growth, ...

Just 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as ...

Elon Musk has become an increasingly divisive figure in recent years - but can his rightward shift sell more Tesla cars?

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...

Liquid Death is “temporarily pausing” international sales after bringing its European production to the US last year.

Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Coming to mind in emotional moments is the key goal of Uber Eat’s new brand platform, as the business looks to differentiate ...