Some sports at South Carolina have actually been outfitted in years past by Nike — the very brand the Gamecocks are expected ...

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

For the first time since 2007, the Gamecocks will don a new athletics brand company officially making the switch from Under ...

The Gamecocks are the third SEC team to make a major uniform switch this offseason, joining fellow former Under Armour school ...

The University of South Carolina is preparing for a major change in its athletics department, a uniform switch that will ...

The South Carolina-Under Armour contract was set to expire on June 30, 2026, with the contract stating that Under Amrour ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

South Carolina unveiled a major partnership on Monday, showing off the first field/court logo in the school’s history. The ...

Interior offensive lineman Darius Gray is one of just two five-star prospects in the 2026 recruiting class who remain ...

Malia Obama, the daughter of former President Barack Obama, directed Nike's latest commercial for former South Carolina women's basketball star A'ja Wilson's new signature shoe. Wilson's new shoes ...

South Carolina Gamecocks alum A'ja Wilson's signature line at Nike has been so popular, the first shoe sold out within minutes of its release. And her former coach Dawn Staley couldn't be prouder.