Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using commercials.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on telephones,

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox