Texas A&M's 15-year partnership with Playfly Sports is reportedly worth $515 million, making it the largest in college athletics.

"It is a statement deal in terms of what it says about the Texas A&M brand and what people view as what's coming for Aggie Athletics," Liucci said.

Texas A&M has reportedly agreed to a massive new multimedia deal, putting them miles ahead of the competition.

That is especially true today for Texas A&M, as the athletic department announced a new multimedia rights deal with Playfly Sports that will pay A&M a total of $515 million over the next 15 years. “We are entering a new era of collegiate athletics and Texas A&M is positioned to be a strong leader,

According to TexAgs executive editor Billy Liucci, the Texas A&M Athletic Department has agreed to a new multi-media rights deal with Playfly Sports.