Taco Bell is the go-to spot for bold flavors, late-night cravings, and creative menu mashups. But beyond the Doritos shells and Baja Blast lies a quirky and sometimes surprising backstory that’s ...

With the fast-food industry struggling with flat sales, some chains took the classic textbook approach of cutting prices to lure more traffic. Irvine-based Taco Bell did the opposite, adding more ...