HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

Picture finding a forgotten magazine tucked in your grandmother's attic, only to discover a vibrant 1950s advertisement ...

You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

GM has filed to trademark its new "Together Let's Drive" Chevy advertising slogan, the successor to its previous "Find New Roads" tagline. GM’s October 30 th, 2023 filing with the United States Patent ...

MYRTLE BEACH, SC, UNITED STATES, February 28, 2024 /EINPresswire.com/ -- URiT Advertising is thrilled to announce our new slogan, "Make America Proud Again". This ...

WASHINGTON - In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan - &#8220An Army of One” - with one it hopes will pack more punch: ...

Faced with the Labor government’s plan to take over the sugar industry, Great Britain’s biggest sugar company, Tate & Lyle, decided to fight back. On the 2,000,000 cartons of sugar it sells daily, ...

In October, the Brazilian Patent and Trademark Office (BPTO) announced a new interpretation regarding the registrability of advertising elements. This new approach adopts a less restrictive stance, ...