Amazon launched its newest analytic tool, Store Analytics, which provides anonymous and aggregated data about which products shoppers are discovering, considering and purchasing to brands to help ...

Amid mounting scrutiny from Congress about its relationship with third-party sellers, Amazon unveiled its new search analytics dashboard, which provides merchants enrolled in its Amazon Brand Registry ...

Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour. Kenesis is an ...

Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage. For the last few years, Amazon has been ...

This article is by Professors Eric Anderson and Florian Zettelmeyer of the Kellogg School of Management at Northwestern University. On the first day of its acquisition of Whole Foods, Amazon lowered ...