Most retailers are succeeding in collecting customer data from numerous channels, but do they have the right tools to analyze the information? Big Data, according to this infographic, can offer ...

Big data has caused some confusion since its introduction -- and some say that like service-oriented architecture and cloud computing before it, big data might lose its meaning. Essentially, big data ...

Anita Ferrer is a contributor to the CDW family of technology magazine sites. Is big data accessible to your employees? Seventy-seven percent of employees don’t think so. They say they need access to ...

The power of big data is enormous, but so is the stress of trying to tap it for all it's worth. We now produce data in staggering amounts, and marketers aren't always sure what to do with it or how to ...

Big Data have been used to explore a range of unusual items, but the latest research might be a unique on its own – the hunt for Sasquatch. Josh Stevens, a PhD candidate at Penn State University, has ...

Is big data a good source of customer intelligence, or is it just adding to the noise? Many marketers and market researchers are actively debating the usefulness and application of big data, ...

Growing recognition for data-driven companies and IoT are driving the demand for Big Data and Analytics (BDA) services, which now represent a global market value of US$21.19 billion. The Latin America ...

Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. APM — also known as asset performance metrics — creates enormous amounts of complex data. If analyzed ...

It’s no secret that analytics are everywhere. We can now measure everything, from exabytes of organizational “big data” to smaller, personal information like your heart rate during a run. And when ...

We all know the term "Big Data," but is bigger always better? What benefits does Big Data actually bring to companies? Card printer Colourfast compiled data from a study by the Business Application ...

These days, everybody wants to throw around the phrase “big data” like it’s some kind of savior that’ll combat shorter attention spans and the demand for increasingly granular marketing messages ...

Good data analysis tells a story. When looked at as a whole, data points create a narrative about who is using your product, what they like about it, and what they’re doing with it. Once the digitally ...