A viral video has three main ingredients. Using Dove's recent wildfire success, Dove Beauty Sketches, let's examine how they hit the marketing campaign jackpot, again. The research We love alarming ...
Dove is getting harshly and unfairly criticized for its "Real Beauty Sketches" viral video recently launched. Before I get to the absurd criticisms, here's the video in case you haven't seen it. That, ...
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