The edible Pop-Tarts mascot craze is coming to the 2026 NFL Draft. The internet was obsessed with the mascot last year.

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play for the ...

Tarts(R) brings its Edible Mascot ritual to Pittsburgh for the first-ever Edible Mascot sacrifice for the fans. -- In a thrilling conclusion to their "going pro" journey, the Pop-Tarts Protein Slammin ...

The lore of the edible Pop-Tarts mascot will continue to grow next week at the NFL Draft. On Friday, April 24 (Rounds 2-3 of ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...

When Iowa State football and Miami take the field on Saturday, they'll be taking part in one of the most highly anticipated bowl games of the 2024 season. No, it's not the College Football Playoff.

Everything was toasted in the Pop-Tarts Bowl -- from the pastries themselves to the secondaries. No. 18 Iowa State got a touchdown in the final minute to knock off No. 13 Miami 42-41 in an exciting ...

After becoming an internet sensation at the Pop-Tarts® Bowl, the brand is bringing its Edible Mascot ritual to the streets of ...