The Genius Bar is the technical support counter available exclusively at Apple Store locations. The employees are trained at the Apple corporate headquarters, and are able to help with both hardware ...

People who want to grab walk-in appointments from the Genius Bar may have a new reason to celebrate. According to a report by Mark Gurman at 9to5Mac, Apple will be rolling out a new version of its ...

While the Genius Bar is the focal point of the Apple Store, it turns out the idea was initially panned by late Apple co-founder Steve Jobs. On the Recode Decode podcast, Apple's former retail chief ...

As they’ve done in years’ past, some Apple retail stores this holiday season will repurpose the Genius Bar for additional product space, pick-ups, or other uses as Apple attempts to make the shopping ...

Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its ...

MCLEAN, Va.--Watch out Starbucks, here comes Apple Computer. The coffee purveyor helped launch the coffee bar craze in the 1990s; Apple is kicking off a different trend for the new millennium: the ...

The Genius Bar has been one of the most successful things about Apple Store retail locations for the past several years. However, there was a time when former Apple CEO Steve Jobs thought it was a bad ...

Beyond a doubt, Apple's retail stores have been and still are making headlines of all kinds - from business magazines hailing the stores' sleek design, to consumer reviews giving the stores high marks ...

Apple offers free services at the Apple Store, including free technical support at the Genius Bar and free workshops to help customers learn more about using their Apple devices. Several months ago, ...

People seem to either love or hate the Genius Bar in Apple’s retail stores. Rarely does there seem to be any in between. But smart-as$ photo to the right aside, the model that the company created is ...

If you’re having problems with your iPhone, iPad or Mac and need to talk to an Apple Genius about it, you can now schedule Genius Bar appointments at your local Apple Store right on Apple’s support ...