Brand awareness marketing’s most formidable opponent is direct response marketing. Direct response aims to generate immediate action by asking customers to do something. Brand awareness marketing aims ...

Last week in our ‘social media objectives’ series, we explored how to measure brand perception so this week, given that the two are often mistaken for each other, let’s take a look at how to measure ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Is your New Year's resolution to build brand awareness for your small business? If so, start by developing an intentional mindset focused on showcasing what you are really good at, problems that you ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google's UX team is looking at ways to measure brand awareness. In A ...

In today’s competitive business landscape, establishing a strong brand presence is crucial for success, especially in the B2B space. The Fast Company Executive Board is a private, fee-based network of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patti Boyle As marketers ...

One knock on native advertising or branded content is the lack of standard measurement tools. All advertisers, publishers, and tech vendors participating in the native ad ecosystem should be concerned ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...