A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Forbes contributors publish independent expert analyses and insights. Robin Ryan is a career counselor who covers job search and careers. Some people hate to write about themselves. That is what Mary, ...

Events move pretty fast in the day-to-day operations of your business. One way to keep your team efforts focused in a common direction is through the use of business activity reports. These reports ...

Regardless of how you feel about LinkedIn, the platform can help professionals in innumerable ways, from professional growth, to networking, to finding new clients and customers for your brand. Like ...

You might approach your LinkedIn summary the way you do the "objective" part of your résumé — you would rather ignore it, or you're not sure if you need it, or maybe you're not even sure what, exactly ...

A compelling customer service resume summary can be the difference between landing an interview or being overlooked by hiring managers. For professionals aspiring to six-figure roles in customer ...

A well-crafted summary of qualifications can set your resume apart from the competition, especially if you’re aiming for a six-figure career. This section provides a snapshot of your skills, ...

Several years ago, I posted an article on the three steps to writing the perfect LinkedIn summary. A lot has changed since then. LinkedIn has made many updates and revisions, and they recently ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...