It's "funnel week" at the Iowa Legislature: do or die for many bills that haven't made it far enough through the session. Here's how it works.

Monday kicked off the first funnel week of the 2026 Iowa legislative session. The major deadline funnels down the number of ...

Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social ...

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

If you follow the Iowa Legislature, you probably have heard about "funnel" week. But do you really understand it? Here's what it means. In the lead-up to the 2020 election, all eyes are on Iowa. Get ...