Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

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At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

NEW YORK, June 5, 2024 /PRNewswire/ -- Today, L'Oréal Paris, the trailblazer in permanent hair color innovation, proudly unveils its latest breakthrough: Colorsonic. Developed and incubated for ten ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

A hair salon appointment is a commitment: money, time, and leaving the comfort of your own home during both a pandemic and a change in seasons. Now is the perfect time for some DIY beauty. Whether you ...

L’Oreal has filed a patent for a developer composition used in hair coloring. The composition includes direct dyes with halogenated aromatic groups, oxidizing agents, and water, with a pH range of 1 ...

As you age, your hair naturally begins to thin and becomes more brittle. Due to this, you need to be careful when coloring your hair. These at-home hair dyes are safer for your hair and help reduce ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...

L’Oréal S.A. (OTCPK:LRLCF) (OTCPK:LRLCY) announced on Monday that it had signed an agreement to acquire Color Wow, known as one of the world's fastest growing and most innovative professional haircare ...