Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world.

All Roblox toys also come with a unique code which grants the owner some exclusive in-game items. The Roblox toy range will be launched across North America in February.

Are the kids still really playing Call Of Duty? Yes. Obviously. The game has got wilder and wilder over the years, with enough cosmetics to resemble the bargain bin at an abadoned Toys R' Us.

The inaugural game has been played for over 32 billion minutes and one performance received the highest “concert thumbs up rating” ever on Roblox, according to Comic Relief US.