Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...

When Ashley Vasquez started TBD Coffee Co. alongside her boyfriend, Zachary Dripps, in 2020, they spent much of the time selling their fresh-roasted coffee at local markets, enjoying the direct ...

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

SMS has been around for a while — and it’s only getting smarter. How can you use this communication method in your marketing efforts? SMS, or short message service, are those unpretentious little text ...

In today's fast-paced digital environment, SMS marketing has become a powerful tool for B2B brands looking to connect with their audience. Fully 90% of customers read texts within five minutes, so ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

The spoiler is coming in early: yes, SMS marketing is experiencing a comeback, a renaissance, if you will. Adoption rates are ...

Consumers are inundated with millions of marketing messages daily, and due to the sheer volume of marketing messages flooding consumers daily, trust in marketing isn’t guaranteed. The saying goes: ...