"The fact that it was William Shatner, to have him pass the baton to me was wild," Randall Park tells PEOPLE of becoming the ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

The new Priceline Negotiator opens up about returning to Korea, traveling with family, and the real value of vacation.

Travel costs are putting families in a tough spot this year. Nearly half of the people in the US say that a summer vacation ...

Find out who is replacing him.

Campaign brings back the now 95-year-old OG Priceline Negotiator, William Shatner in a search for his replacement.

Brigit Zimmerman, who became Priceline CEO in January, has a couple of handoffs on her mind: Succeeding Brett Keller and a ...

Two major e-reservation companies are merging. The Priceline Group Inc. will acquire OpenTable for $103 a share. The transaction will be all cash, valued at $2.6 billion. Darren Huston, president and ...

Priceline (PCLN) shares traded near an all-time high at $969.89 Friday, making it the 87th most valuable company based in the U.S, according to Wilshire Associates. Here is a brief history of this ...

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