Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More VR and online shopping are often portrayed as enemies of brick-and-mortar ...

While virtual reality has struggled over the years to reach a mass consumer marketplace, it may be finding a warmer welcome in retail. Macy’s is launching what it says is the largest virtual reality ...

Macy's is the latest retailer to explore the use of virtual reality as a shopping tool. Starting this summer, select Macy's stores will introduce a VR tool that enables customers to better visualize ...

CINCINNATI--(BUSINESS WIRE)--Macy’s, Inc. (NYSE: M) today announced that the company is highlighting advanced technology to enhance the omnichannel customer experience. Across the enterprise, new ...

Macy's surprised investors with sales growth that indicated the chain's holiday momentum may have carried into the first three months of the new year. This was likely partially due to the company's ...

Macy’s piloted the program in three stores and saw VR-influenced sales increase by more than 60 percent. Macy’s is turning to virtual reality to sell furniture. The Cincinnati, Ohio-based department ...

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell ...

WASHINGTON — Macy’s stores in Springfield, Virginia, and Annapolis, Maryland, now have virtual-reality furniture shopping. Macy’s has added VR to its furniture departments in several stores, including ...

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at ShopTalk 2018. During the session, Gennette announced that ...