Cracker Barrel's new logo is a flop
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Cracker Barrel's logo flip-flop sparked a nationwide conversation about the importance of understanding the brand and its core customers.
And to help you out, we've compiled this list of the best logos of all time, arranged alphabetically. We've also roped in some of today’s leading design voices to explain why they work so well. From the Apple logo’s elegant simplicity to FedEx’s ingenious use of negative space,
Home / Lifestyle / Firefighter Life Logos, Likes, and Legacy: What Are We Really Building? July 23, 2025 By Chris Logan 7 min read