Once you notice that the names at the top of a movie poster rarely match the faces beneath, you start to wonder why it ...

I collected 57 published accounts of filmmakers opening their books on marketing and release spend, from a $1,000 theatrical ...

I followed the careers of 1,765 directors of top grossing films to work out who gets another go after a first film that doesn ...

Every year the Black List crowns Hollywood's best unmade screenplays. I traced two decades of scripts and 1,682 writers to see if the list a brilliant talent-spotter, a genuine career-maker, or both.

Let’s start with the seemingly incongruous situation. Hollywood as an industry has been honing its craft for well over a century. Given the power, prestige, and money on offer, it attracts some of the ...

My latest Film Data Scientist video, this time looking at the numbers behind the age of directors. If you would like a slightly more… ahem… sensible reading of ...

Last Friday I ran another event with Jason Blum and the Blumhouse team, this time in New York. We were looking at how the horror is changing, and how we have to evolve the way we think about horror.

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...