A Newsworks study conducted with Lumen and effectiveness expert Peter Field found that high-quality news environments yield ...
Omnicom tests AI agents for media buying as it reports Q1 results . Omnicom has begun executing live media buys with AI ...
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th ...
Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media ...
In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.
In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...
In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon ...
Silverpush, the contextual intelligence company, today (27th April, 2026) announced a rapid expansion across the Americas, with the business achieving the biggest period of revenue growth in history ...
Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable ...
Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the ...
Together with three other leading players in the sector (Didomi, iubenda and Usercentrics), Axeptio announces the creation of ...
Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ...
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