Following the Ghatkopar hoarding collapse that killed 17 in May 2024, the Brihanmumbai Municipal Corporation introduced the ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

X saw a revenue boost to $1.2 billion in 2024, but with advertisers still hesitant and debt payments matching earnings, the ...

Meta has reached a settlement with Donald Trump over his Facebook and Instagram ban, resolving the lawsuit without accepting ...

HSBC celebrated 100 years of the Dalhousie Square Branch, now BBD Bagh branch in Kolkata reflecting on the shared history, the community, and more.

The Womb has been appointed to develop narratives and communication strategies for Danone India’s toddler nutrition brands, securing the mandate without a pitch.

India’s creator economy surged 322% to 4.06 million influencers in 2024, driven by fashion, gaming, infotainment, finance, and health and fitness.

Celebrity-endorsed ads made up 30% of TV commercials in 2024, with the Food & Beverages sector leading at 24%, and IPL ...

The latest updates reinforce Instagram’s focus on views as a key engagement metric and provide creators with more detailed ...

Meta’s chief financial officer, Susan Li, told investors that advertiser demand remained strong despite the policy change.

In this article, Siddharth Devnani of SoCheers explores how the Digital Personal Data Protection Act offers Indian businesses ...

In November, the European Commission imposed a €797.72 million (£698.76 million) fine on Meta for abusing its dominant ...