Ford has signed as the new ‘Official Vehicle’ of the LPGA Tour, consolidating the US car brand’s return to a sport which has ...

WSC Sports, the AI-powered video content company, has expanded in the sponsorship activation space by acquiring Partnerbrite, ...

Baller League’s decision to discontinue its German series has raised questions over the six-a-side indoor football property’s ...

Live coverage of Peru’s Liga 1 will be available across all major pay-TV and streaming platforms in the country after an 11th ...

NBC parent company Comcast’s leadership remains optimistic about sports investments, despite streaming service Peacock posting a $552m (€463m) loss in the fourth quarter of 2025.

Williams F1 has secured US financial services company BNY to continue its recent run of sponsor signings.

Italian sportswear firm Macron has filed a legal claim against English Football League (EFL) club Blackburn Rovers over an alleged breach of contract.

Entertainment and ticketing company Live Nation is to market the naming rights to the Estadio Monumental after striking a 10-year deal with River Plate, one of Argentina’s leading football clubs.

Ligue 1+, the French football league’s direct-to-consumer subscription offering, is closing in on a swoop for 2026 Fifa World ...

MSC Cruises is in advanced talks with the America’s Cup Partnership (ACP) to extend its global sponsorship of the sailing ...

Pay-television broadcaster Wowow is close to renewing its exclusive media rights in Japan to Uefa club competitions for the ...

Dyn has stepped up its commitment to handball in Germany and the wider DACH region by acquiring exclusive rights to the ...