Despite digital video emerging as India’s most consumed entertainment format, a new study by R K SWAMY Centre for Study of Indian Markets (CSIM) reveals that brand recall on these platforms remains ...

Let’s come right out and say it: If you’re not using the best shampoo for men, you’re being sold short, gents. Those chemical-smelling, synthetic-feeling formulas that strip your strands and quietly ...

Everybody is looking for a big insurance payout. But what if we told you that the biggest payout of all is starring as a recurring quirky character in an insurance company’s commercials? Don’t believe ...

The Return of the Curl After a long stretch of pin-straight, glass-hair trends, the perm has waltzed right back into the ...

From soft and silky moods to dry and brittle breakage, it feels what we’re feeling. Sometimes literally. We straighten, shampoo, moisturize, spray, cut, and color it to tell the story we want. Some ...