Abrdn is changing name again, with an announcement in its full-year results statement that the company's name will now be ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Abrdn is to change its corporate name back to Aberdeen after a tricky branding period when the original was abbreviated.

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn has rounded out a bumper year with a return to profit and a total revamp of its brand. The company announced it will ...

Keep up with the latest developments in the creative, digital, tech, media, and marketing industries in the North ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

The abrdn share price has had a terrible few years. But do these strong 2024 results mean aberdeen shares have a better future? The post It’s time to wave goodbye to abrdn, as the aberdeen share price ...

Abrdn is renaming itself Aberdeen to “remove distractions” after it faced criticism for removing nearly all the vowels from ...

the “Standard Life Aberdeen” moniker had only been created in 2017 when Aberdeen Asset Management merged with insurer Standard Life. The latest rebrand to Aberdeen Group is the finance firm’s fourth ...

“To that end, we are changing our name to Aberdeen Group plc. This is a pragmatic decision ... while assets under management slightly increased to £75.2bn from £73.5bn. Despite this, it ...