While dog-centric spots are common Super Bowl fare, it’s new territory for Audi, which has gone with prom shenanigans and vampires in recent years. “We look every year to try to find a smart ...

While many advertisers shelled out millions for a spot during Sunday's Super Bowl, Audi went with a more social marketing scheme: Snapchat. Was it successful?

Audi continues to use Snapchat well, teasing out information on new model releases and more, keeping car enthusiasts and Audi fans glued to their Snapchat for updates.