The Mondelēz chocolate chip cookie brand, with sales of approximately $1 billion and more than a 50% share of the category, ...

As part of a $50 million national marketing budget this year, the financial services company acted as the sponsor of a gift-wrapping charity in the cable network’s “Tidings for the Season.” ...

The founder of Sculpted by Aimee is leading the Irish beauty boom, but scaling a global brand means bigger ambitions and ...

Black Friday remains a cornerstone of holiday shopping – it’s no longer just a spike, but a sustained season. According to ...

As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity ...

Many people try to sound smart online. But if a personal brand requires constant explanation, it loses clarity. The real difference begins when you sound clear. If someone reads your profile and ...

In a world that often celebrates extroversion—where being loud, visible, and “always on” can seem like the only path to success—introverts may wonder how they can stand out without feeling drained or ...

Slowing down, disengaging from screens and taking a pause helps your decision-making and understanding in an often hectic ...

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...